The Secret of Selling the Negro (1954)
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Cast and Crew:
Director(s):
Wayne A. Langston
Writer(s):
Helen A. Krupka
Starring:
Robert Trout, Sinclair Weeks
Producer(s):
Joseph G. Betzer, Harry W. Lange
Release Info:
Release Date: July 4, 1954 (USA) | Length: 21 min | Genre: History | MPAA Rating: Unknown | Note(s): Sponsored by Johnson Publishing Company.
Media:
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